image of kick a rock logo and k-rock

Fail or flourish

Well, it’s just around the corner. We’ll be launching the site tonight, just before the launch party. In a way, I’m not too concerned about that. You see, my drive has always been about the ideas. About the creativity. I love being creative. I love taking what’s in my mind and making it tangible. Making …

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image of kick a rock logo and k-rock

Crunch time

We’re a few short days away from launching the site and I find myself full of a wave of emotions. I’m excited, nervous, anxious, concerned, pretty much every emotion you can imagine. Sergio has done an amazing job getting us ready for the site. Now it’s up to me, well all of us, to make …

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Breaks and bike rides

Long day. Productive day. Took the day off work today. It’s now exactly one week till the launch party. It’s gonna be killer. Then again, we have a ton of work to do. That’s why I stayed home. Thank god, too. I finished tweaking 16 of our videos and I should have the beta site …

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image of kick a rock logo and k-rock

Dammit i’m mad!

In life, we all strive for perfection. Well, at least I “try” to strive for perfection. Unfortunately, for me, it’s always a journey, never a destination. We sat anxiously in the dark theater. Joe sat in front of me. Tony to my right. Not sure where Bill was, but that’s besides the point. It was …

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The best part..

I have to admit, the best part of wrapping up a shoot… drinking with the crew. God, it was a long day. Well worth it though. Well worth it.

image of kick a rock logo and k-rock

Rise and shine…

Okay, been up for about an hour now prepping for the shoot. Four hours of sleep isn’t bad, right? As we speak, Tony and Joe are prop shopping. I’m taking care of remedial duties; printing scripts, picking up last minute supplies, looking for masks in case Tony and Joe don’t have any luck. I know, …

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